Down in deepest Devon (about 13m north west of Exeter) is independent online wine merchant Vino Direct claiming a research-led approach to wine selection:
Through Vino Direct, everyone can enjoy excellent fine wines in the comfort of their home without having to pay the high price tags from exclusive restaurants and hotels. We take great care to bring you the best wines offered from vineyards throughout the globe; our specialists select wines by relentless liaison with a proprietary network of contacts including vineyard owners, highly regarded oenologists, wine competition judges, and Masters of Wine.
There’s a lot to be said about price and value as they relate to wine. We don’t believe there is an absolute correlation between wine’s price and quality.
Our sourcing process is research-led
The market for the pricing of wine is far from efficient or rational. Wine buyers are often driven by the reputation of a particular vineyard or winemaker, and may overlook the region, soils and wine making process as a key driver of the wine’s quality. This can mean that vineyards in the same region with virtually identical processes and quality of wine output, have noticeably different asking prices for wine simply because one winemaker has a reputation and the other does not.
The start of our research process is liaison with our proprietary database of wine scorings. We track and record Points scorings on more than 20,000 wines from around the globe. The database is constantly updated by our team of research specialists.
We regularly reach out to the most vineyards with the most attractive price to quality wines, to negotiate special pricing where possible, and potential dispatch arrangements to the UK. When achievable we will aim to bring a new vineyard to the UK exclusively with Vino Direct.
We are always looking for the great quality wines but at attractive price points, as these are the wines that are going to the highest Points and ★ scores that sit at the heart of our process. Our research process is continual new wines and vineyards are added and reviewed on a daily basis.
Good website with easy navigation. Owned by Ralphs Retail, which owns several specialist food stores throughout SW England. The Copplestone base for Vino Direct is run by Sam Parsons.
Vino Direct, Ralph’s Copplestone, Copplestone, Crediton, Devon EX17 5NH t:01363 844 30