Independent wine merchants often need a special selling point to help them atrract customers – either by focussing on a specific country or region, sometimes by price, sometimes by the breadth of their range. Location helps many to build up a loyal following – but all rely on building a reputation for reliable choice and quality.
Online merchant FindWine takes a different approach with a limited number of wines differentiated by style and price. So, if you are looking for a dry fresh zingy white priced between £7 and £9 then using the grid (shown above) they will recommend an Australlian Riesling – or for a “richer, deeper, stronger, darker” red in the same price range then a Chilean Malbec/Syrah is offered. The result is a list of 54 wines, carefully chosen from across the World – which will change over time.
Unless you know exactly what wine you are looking for, then this does offer an interesting and innovative way of choosing wines – the website is infromal, atrractively designed and the navgation is quirky but effective. If the selected wines are up to scratch then this could work well.
FindWine.co.uk T: 0845 5192980 E: enquiries@findwine.co.uk
